Digital Food & Beverage Europe Connect 2024
30 September - 1 October, 2024
Sopwell House, St Albans, UK
Day 2 | 1st October
8:00 am - 8:55 am
Registration and Welcome coffee
8:00 am - 8:55 am
Women In Digital F&B Networking Breakfast: How to attract and retain top female talent to build a high performing diverse team
Alice Perkins -
Global Head of Digital Transformation,
Diageo
8:55 am - 9:00 am
Chairperson’s Opening Address
Ben Penrose -
Retail Partnerships Director,
STRIQE
Future of Quick & Social Commerce
9:00 am - 9:30 am
KEYNOTE CASE STUDY INTERACTIVE – Leveraging social commerce for DTC: How to use digital engagement to target new consumers and increase or begin your DTC sales
Alan Fawbert -
Head of Digital Commerce,
Britvic
- Creating and sharing authentic, engaging content on social media platforms to connect with potential consumers, building brand trust and encouraging DTC interactions
- Leveraging social commerce tools like shoppable posts, live shopping events, and in-app purchase options to streamline the buying process
- Using advanced targeting options on social media to reach new consumer segments
9:30 am - 10:05 am
ROUNDTABLE DISCUSSION – Meeting the consumers demand of right place, right time, most convenient: How can you restructure your last mile delivery operations to better meet customer expectations and increase your market share?
Shaun Whelan -
Head of Impulse & OOH,
Jack Links
- Restructuring last-mile delivery operations to prioritise speed and efficiency, leveraging technology and strategic partnerships to offer quick commerce services
- Implementing flexible delivery options such as same-day or on-demand delivery, as well as convenient pickup locations, to accommodate diverse customer needs and preferences
- Leveraging data analytics to continuously monitor and optimise last-mile delivery performance, identifying areas for improvement and implementing proactive strategies to enhance service quality with aggregators, delivery partners and customers
Successfully Deploying GenAI
10:05 am - 10:35 am
OXFORD STYLE DEBATE – Every F&B brand should implement GenAI as a critical tool in their digital strategy within the next 6 months – FOR & AGAINST
Mario Bencivinni -
Global eCommerce Emerging Channel Lead,
Nestlé
Ben Penrose -
Retail Partnerships Director,
STRIQE
Alice Perkins -
Global Head of Digital Transformation,
Diageo
FOR – GenAI is now a crucial tool to craft personalised experiences, analyse consumer trends, reimagine deeper digital engagement and predict demand to optimise supply chain ~ Mario Bencivinni, Global eCommerce Emerging Channel Lead, Nestlé
AGAINST – Reliance on sophisticated GenAI dilutes authenticity and human touch, increases data bias and results in the loss of consumer trust ~ Ben Penrose, Retail Partnerships Director, STRIQE
10:35 am - 10:40 am
5 minutes transition
10:40 am - 11:10 am
1-2-1 Private business meetings for you to benchmark solution providers
11:10 am - 11:15 am
5 minutes transition
11:15 am - 11:45 am
1-2-1 Private business meetings for you to benchmark solution providers
11:15 am - 11:45 am
Coffee Break and Networking Time
11:45 am - 11:50 am
5 minutes transition
Pioneering Your Profitable DTC Business
11:50 am - 12:10 pm
PRESENTATION – Scaling your profitable DTC business: How to leverage your consumer data to attract customers and boost web engagement that increases your sales
Bharat Talwar -
Head of DTC eCommerce - Toblerone,
Mondelēz International
- Understanding the role of DTC for the brand
- Fundamentals of building a DTC business
- Defining the holistic benefits of DTC for the brand/enterprise (Beyond just sales)
12:10 pm - 12:55 pm
PANEL INTERACTIVE – DTC conversion rate optimisation: How can you improve your user experience to successfully optimise your DTC model and boost customer loyalty?
Josh Clarkson -
Global Head of Retail Media,
Mars
Silvana Verna -
Global Digital & eCommerce Manager,
Nestlé
Willa Tellekson-Flash -
Senior Product Marketing Manager,
Recharge
- Enhancing the user experience on your DTC platform by optimizing navigation, simplifying the checkout process, and ensuring mobile responsiveness
- Implementing personalised product recommendations, tailored content, and targeted promotions based on user behaviour and preferences
- Utilising data analytics to continuously monitor user behaviour, identify pain points, and test hypotheses for improving the DTC user experience
- Crafting subscription models that focus on convenient, personalized experiences, strengthening customer bonds, and promoting long-term retention
12:55 pm - 1:00 pm
5 minutes transition
1:00 pm - 1:30 pm
1-2-1 Private business meetings for you to benchmark solution providers
1:30 pm - 1:35 pm
5 minutes transition
1:35 pm - 2:15 pm
Networking Lunch
Join your peers for a sit-down meal!
Capitalising on Retail Media
2:15 pm - 2:35 pm
PRESENTATION – Modernising your retail media strategy: How to improve internal alignment for external acceleration
Josh Clarkson -
Global Head of Retail Media,
Mars
- Fostering collaboration and alignment between marketing, sales, and other relevant departments to ensure a cohesive and unified approach to retail media strategy
- Implementing systems and processes to integrate data and insights across the organization, providing a holistic view of customer behaviour, market trends, and campaign performance
- Cultivating a culture of agility and innovation within the organization, encouraging experimentation, adaptation, and continuous improvement in retail media strategies to stay ahead of evolving consumer expectations
Optimising Retailer Collaboration
2:35 pm - 3:20 pm
PANEL INTERACTIVE – Brand-retailer customer insights: How can you better align your strategy with retailers to translate customer data into commercially viable insights?
Guy Keeling -
Global Head of Digital Commerce,
Barilla
Polina Strati -
Digital Commerce Lead East Europe & Digital Marketing Lead South East & Central Europe East,
Unilever
Valeriya Sheveleva -
Head of Retail Media EU,
Delivery Hero
- Fostering a partnership with retailers to establish transparent data-sharing agreements, allowing for the exchange of customer insights and sales data to generate mutually beneficial insights
- Utilising customer data to segment audiences effectively and tailor marketing strategies and product offerings to specific customer segments
- Continuously analysing customer data and feedback in collaboration with retailers to identify trends, preferences, and areas for improvement.
Polina Strati
Digital Commerce Lead East Europe & Digital Marketing Lead South East & Central Europe EastUnilever
Constructing a Digital Process
3:20 pm - 3:40 pm
PRESENTATION - A PepsiCo Story: How to successfully set up a digital process for streamlined testing and the rolling out of novel ideas
Kamil Chudziński -
Commercial Digital Transformation Manager,
PepsiCo
- Developing standardised procedures for testing and implementing new ideas within digital processes, ensuring clarity and consistency throughout each stage, from ideation to execution
- Adopting agile methodologies to facilitate rapid iteration and testing of novel ideas, enabling quick feedback loops and efficient adaptation based on real-time insights and user feedback
- Investing in scalable digital tools and technologies that streamline testing processes and support the rollout of innovative ideas
