Alice Perkins

Global Head of Digital Transformation Diageo

Day 1 | 30th September

9:00 AM OPENING KEYNOTE CASE STUDY INTERACTIVE – AI for content development: How to leverage the power of AI to optimise prediction and user experience

Utilising AI tools to automate and refine content generation, ensuring high-quality, personalised, and relevant materials that engage your audience
Leveraging AI-driven predictive analytics to understand user behaviour and preferences
Implementing AI technologies to dynamically adjust and improve the user experience, offering real-time personalisation and recommendations that meet individual user needs and preferences

Day 2 | 1st October

8:00 AM Women In Digital F&B Networking Breakfast: How to attract and retain top female talent to build a high performing diverse team

10:05 AM OXFORD STYLE DEBATE – Every player in the CPG industry should be involved in the GenAI revolution – FOR & AGAINST

FOR – GenAI will be a critical tool in helping the CPG industry develop more skilled employees and deliver greater value to customers than ever before ~ Mario Bencivinni, Global eCommerce Emerging Channel Lead, Nestlé

AGAINST – Reliance on sophisticated GenAI dilutes authenticity and human touch, increases data bias and results in the loss of consumer trust ~ Ben Penrose, Retail Partnerships Director, STRIQE

Check out the incredible speaker line-up to see who will be joining Alice.

Download The Latest Agenda