Polina Strati

Digital Commerce Lead East Europe & Digital Marketing Lead South East & Central Europe East Unilever

Polina is currently responsible for the eCommerce strategy for 20 countries in East Europe including Aggregators, On demand delivery, Platforms & chains, DTC, along with the Digital Marketing strategy for 10 countries in East Europe. She is leading the partnerships overview for the cluster, growing the quick commerce channel, developing eCommerce strategy for new markets, and implementing an overview of digital marketing strategy according to markets’ KPIs & brands.

Day 2 | 1st October

2:35 PM PANEL INTERACTIVE – Brand-retailer customer insights: How can you better align your strategy with retailers to translate customer data into commercially viable insights?

Fostering a partnership with retailers to establish transparent data-sharing agreements, allowing for the exchange of customer insights and sales data to generate mutually beneficial insights
Utilising customer data to segment audiences effectively and tailor marketing strategies and product offerings to specific customer segments
Continuously analysing customer data and feedback in collaboration with retailers to identify trends, preferences, and areas for improvement.

Check out the incredible speaker line-up to see who will be joining Polina.

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