Alan Fawbert

Head of Digital Commerce Britvic

Alan is currently responsible for improving eCommerce at Britvic UK by working effectively with retailers and aggregators, optimising digital shelf, connecting data, and leveraging social commerce to generate online sales. With a personal budget remit of $5m+, and a company revenue of $1b+, Alan is at the forefront of eCommerce transformation at Britvic.

Day 2 | 1st October

9:00 AM KEYNOTE CASE STUDY INTERACTIVE – Leveraging social commerce for DTC: How to use digital engagement to target new consumers and increase or begin your DTC sales

Creating and sharing authentic, engaging content on social media platforms to connect with potential consumers, building brand trust and encouraging DTC interactions
Leveraging social commerce tools like shoppable posts, live shopping events, and in-app purchase options to streamline the buying process
Using advanced targeting options on social media to reach new consumer segments

Check out the incredible speaker line-up to see who will be joining Alan.

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