Valeriya Sheveleva

Head of Retail Media EU Delivery Hero

Valeriya has 10+ years of experience in eCommerce, trade marketing and account management. She is a trailblazer that is dedicated to drive both internal and external customer and consumer satisfaction, efficient product and brand visibility, and conversions through marketing and sales strategies developed individually for the client/brand/channel. She has developed numerous brands strategies, built eCommerce departments from scratch and now she is leading Retail Media stream at Delivery Hero Europe.

Day 2 | 1st October

2:35 PM PANEL INTERACTIVE – Brand-retailer customer insights: How can you better align your strategy with retailers to translate customer data into commercially viable insights?

Fostering a partnership with retailers to establish transparent data-sharing agreements, allowing for the exchange of customer insights and sales data to generate mutually beneficial insights
Utilising customer data to segment audiences effectively and tailor marketing strategies and product offerings to specific customer segments
Continuously analysing customer data and feedback in collaboration with retailers to identify trends, preferences, and areas for improvement.

Check out the incredible speaker line-up to see who will be joining Valeriya.

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