Guy Keeling

Global Head of Digital Commerce Barilla

Guy is currently leading Barilla's global digital commerce business made up of all omnichannel, pure-play, market-place, eFoodservice, Direct to Consumer and aggregator revenue streams. Working across 35 markets around the world with well over 100 people focused on this rapid growth sales and influencing channel, Guy has joined Barilla to contribute to the successful growth of their eCom business from €15M to over €200M, growing faster than the channel and competition, delivering leading online marketshares in all markets and becoming recognised by customers and commentators worldwide.

Day 2 | 1st October

2:35 PM PANEL INTERACTIVE – Brand-retailer customer insights: How can you better align your strategy with retailers to translate customer data into commercially viable insights?

Fostering a partnership with retailers to establish transparent data-sharing agreements, allowing for the exchange of customer insights and sales data to generate mutually beneficial insights
Utilising customer data to segment audiences effectively and tailor marketing strategies and product offerings to specific customer segments
Continuously analysing customer data and feedback in collaboration with retailers to identify trends, preferences, and areas for improvement.

Check out the incredible speaker line-up to see who will be joining Guy.

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