Josh Clarkson

Global Head of Retail Media Mars

Josh is currently Global Lead – Retail Media at Mars Wrigley, leading on Retail Media acceleration and integration within wider MW media planning. Previously Josh held roles in the US and UK with Lindt & Sprungli, overseeing D2C, Marketplaces, digital content, digital advertising, social and retail media. Josh has also worked in Europe for Kraft Heinz, Ferrero and Red Bull. When he isn’t discussing Media, Marketplaces and Marketing, he’s taking long walks with his dog Toby, and trying to keep up with the Kansas City Chiefs!

Day 2 | 1st October

12:10 PM PANEL INTERACTIVE – DTC conversion rate optimisation: How can you improve UX and personalise digital experiences to turn browsers into loyal repeat buyers?

Enhancing the user experience on your DTC platform by optimizing navigation, simplifying the checkout process, and ensuring mobile responsiveness
Implementing personalised product recommendations, tailored content, and targeted promotions based on user behaviour and preferences
Utilising data analytics to continuously monitor user behaviour, identify pain points, and test hypotheses for improving the DTC user experience
Crafting subscription models that focus on convenient, personalized experiences, strengthening customer bonds, and promoting long-term retention

2:15 PM PRESENTATION – Modernising your retail media strategy: How to improve internal alignment for external acceleration

Fostering collaboration and alignment between marketing, sales, and other relevant departments to ensure a cohesive and unified approach to retail media strategy
Implementing systems and processes to integrate data and insights across the organization, providing a holistic view of customer behaviour, market trends, and campaign performance
Cultivating a culture of agility and innovation within the organization, encouraging experimentation, adaptation, and continuous improvement in retail media strategies to stay ahead of evolving consumer expectations

Check out the incredible speaker line-up to see who will be joining Josh.

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