Tom Zegers

Tom is currently leading digital transformation and acceleration efforts at Coca-Cola Europacific Partners by exploring the use of AI, optimising media investment and retail media, and driving sustainable business growth in efforts to shift the traditional mindset towards digital growth. Changing the people and culture is an important pilar to drive adoption. He also has extensive experience with digital integration of E-Commerce platforms and Channels, and a demonstrated history of working in the FMCG industry.