Jason Simpson

Head of eCommerce Lactalis

Jason has over 25 years experience of working within foodservice, wholesale, convenience, and retail sectors both in the UK and Ireland. As E-Commerce and Commercial Development Manager, he is responsible for the development and growth of their online business with all their retailers, wholesalers and .com partners, as well as leading a 'Future Digital' business unit looking at the impact of digital technology on all aspects of the business including commercial, marketing and supply. He also works on a global project team to enhance and develop e-commerce capability across the whole Lactalis organisation.

Day 1 | 30th September

1:55 PM CASE STUDY INTERACTIVE – Leveraging the digital shelf: How to employ strategic product placement to improve brand awareness and increase your sales

Utilising the digital shelf to enhance your brand's visibility and reach, employing strategic placements, SEO, and engaging content to capture the attention of potential customers
Creating compelling digital product displays and informative content that inspire and educate customers
Optimising the digital shelf with data-driven insights and personalised recommendations, ensuring a seamless and attractive shopping experience

Check out the incredible speaker line-up to see who will be joining Jason.

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