David Boon

An experienced FMCG marketer, business strategy consultant, entrepreneur and industry speaker with 25 years leading both blue chip and start up brands. His passion lies in unlocking insights and putting data to work for businesses to help build stronger strategy and drive performance. David started his career at P&G and worked in several marketing roles across their brand portfolio. This foundation developed a solid core of brand-building and business skills, where customer and shopper insight could be utilised to design powerful marketing strategy and sales plans - ultimately delivering record value share growth. In 2011 David founded Fraction Ltd., working in partnership with major FMCG, Banking and Leisure clients across the globe to help reinvent them for growth. Information overload was turned into a simple growth compass that could inspire business leaders to take bold decisions and reap the benefits. David saw first-hand the challenges that clients face in quickly understanding where growth opportunities lie, and how to capture them effectively. The volume and variety of fragmented data was becoming overwhelming for commercial teams. David addressed this head on, spending the next few years researching and developing the technology and AI capability to unlock this potential. Hence dijuno was born, and is now trusted by many of the world’s premier CPG firms to help their teams drive radical growth.